2026
Village Sweets
A modern, playful brand identity for a Southern California candy and ice cream shop.
Logo Design
Branding
Overview
A modern, playful brand identity for a candy shop and gelato store in Southern California.
Create a new brand identity that's modern, fun, and a truer representation of the shop's atmosphere.
Village Sweet Shoppe is a candy shop and gelato store in Southern California. The name reads old-fashioned. The shop is not. The identity had to hold both without choosing a side.
Objective
An identity that matches the energy of the shop, reads current rather than retro, and carries across packaging, signage, merchandise, and social.
The Logo
Old-fashioned candy, new-school fun. The wordmark is drawn by hand in soft, rounded letterforms, set in one warm terracotta against cream. The smile beneath it lifts out of the logo and works on its own, across packaging, signage, and a loyalty card that counts smiles instead of punches.
Result
One badge, two colors, and a voice that carries from a shopping bag to a push notification. The system covers storefront signage, packaging, merchandise, menus, web, and social, and reads the same on all of it.
More Projects
2026
Village Sweets
A modern, playful brand identity for a Southern California candy and ice cream shop.
Logo Design
Branding
Overview
A modern, playful brand identity for a candy shop and gelato store in Southern California.
Create a new brand identity that's modern, fun, and a truer representation of the shop's atmosphere.
Village Sweet Shoppe is a candy shop and gelato store in Southern California. The name reads old-fashioned. The shop is not. The identity had to hold both without choosing a side.
Objective
An identity that matches the energy of the shop, reads current rather than retro, and carries across packaging, signage, merchandise, and social.
The Logo
Old-fashioned candy, new-school fun. The wordmark is drawn by hand in soft, rounded letterforms, set in one warm terracotta against cream. The smile beneath it lifts out of the logo and works on its own, across packaging, signage, and a loyalty card that counts smiles instead of punches.
Result
One badge, two colors, and a voice that carries from a shopping bag to a push notification. The system covers storefront signage, packaging, merchandise, menus, web, and social, and reads the same on all of it.
More Projects
2026
Village Sweets
A modern, playful brand identity for a Southern California candy and ice cream shop.
Logo Design
Branding
Overview
A modern, playful brand identity for a candy shop and gelato store in Southern California.
Create a new brand identity that's modern, fun, and a truer representation of the shop's atmosphere.
Village Sweet Shoppe is a candy shop and gelato store in Southern California. The name reads old-fashioned. The shop is not. The identity had to hold both without choosing a side.
Objective
An identity that matches the energy of the shop, reads current rather than retro, and carries across packaging, signage, merchandise, and social.
The Logo
Old-fashioned candy, new-school fun. The wordmark is drawn by hand in soft, rounded letterforms, set in one warm terracotta against cream. The smile beneath it lifts out of the logo and works on its own, across packaging, signage, and a loyalty card that counts smiles instead of punches.
Result
One badge, two colors, and a voice that carries from a shopping bag to a push notification. The system covers storefront signage, packaging, merchandise, menus, web, and social, and reads the same on all of it.
More Projects