2026
Velo Pass
Branding concept and logo design for Velo Pass—a new way to participate in cycling events.
Produced through Facets Marketing.
Branding
Logo Design
Overview
Logo, brand identity, and applied system for a multi-event cycling registration pass.
Create a sleek, timeless brandmark and a full brand identity that positions Velo Pass as credible and established, and holds up across every event, platform, and partner it appears alongside.
Velo Pass is a multi-event registration pass that gives cyclists access to a full season of events through a single purchase. A new company entering an established space needs an identity that looks like it has been around longer than it has. I designed the brandmark and built the complete brand system behind it.
Objective
Develop an identity that carries the simplicity of the product and stands beside established events without looking like the newest name on the list.
The Logo
The V and the P are drawn as a single unbroken line inside a rounded triangle that reads as a frame, three paths, and a route marker. In other words, the Velo Pass logo packs in A LOT while remaining clean and simple at a glance.
The primary brandmark comes in a secondary lockup, where the symbol is drawn as a single path rather than three concentric lines. WHY?! Relax. The secondary, filled brandmark offers flexibility, ensuring the logo remains clear and easily reognizable when used at small sizes or on merchandise.
More Projects
2026
Velo Pass
Branding concept and logo design for Velo Pass—a new way to participate in cycling events.
Produced through Facets Marketing.
Branding
Logo Design
Overview
Logo, brand identity, and applied system for a multi-event cycling registration pass.
Create a sleek, timeless brandmark and a full brand identity that positions Velo Pass as credible and established, and holds up across every event, platform, and partner it appears alongside.
Velo Pass is a multi-event registration pass that gives cyclists access to a full season of events through a single purchase. A new company entering an established space needs an identity that looks like it has been around longer than it has. I designed the brandmark and built the complete brand system behind it.
Objective
Develop an identity that carries the simplicity of the product and stands beside established events without looking like the newest name on the list.
The Logo
The V and the P are drawn as a single unbroken line inside a rounded triangle that reads as a frame, three paths, and a route marker. In other words, the Velo Pass logo packs in A LOT while remaining clean and simple at a glance.
The primary brandmark comes in a secondary lockup, where the symbol is drawn as a single path rather than three concentric lines. WHY?! Relax. The secondary, filled brandmark offers flexibility, ensuring the logo remains clear and easily reognizable when used at small sizes or on merchandise.
More Projects
2026
Velo Pass
Branding concept and logo design for Velo Pass—a new way to participate in cycling events.
Produced through Facets Marketing.
Branding
Logo Design
Overview
Logo, brand identity, and applied system for a multi-event cycling registration pass.
Create a sleek, timeless brandmark and a full brand identity that positions Velo Pass as credible and established, and holds up across every event, platform, and partner it appears alongside.
Velo Pass is a multi-event registration pass that gives cyclists access to a full season of events through a single purchase. A new company entering an established space needs an identity that looks like it has been around longer than it has. I designed the brandmark and built the complete brand system behind it.
Objective
Develop an identity that carries the simplicity of the product and stands beside established events without looking like the newest name on the list.
The Logo
The V and the P are drawn as a single unbroken line inside a rounded triangle that reads as a frame, three paths, and a route marker. In other words, the Velo Pass logo packs in A LOT while remaining clean and simple at a glance.
The primary brandmark comes in a secondary lockup, where the symbol is drawn as a single path rather than three concentric lines. WHY?! Relax. The secondary, filled brandmark offers flexibility, ensuring the logo remains clear and easily reognizable when used at small sizes or on merchandise.
More Projects