2026
Facets
A timeless brandmark and full identity system for an agency working in cycling, running, and outdoors.
Branding
Logo Design
Overview
A timeless brandmark and full identity system for an agency working in the outdoor and cycling industries.
Position Facets Marketing as a premium agency through a distinctive, timeless brandmark and a full identity system that performs consistently across every client-facing touchpoint, from the website to pitch decks.
Facets Marketing is a marketing and design agency in Western North Carolina, working mostly with outdoor and cycling brands. Here's the thing about agency branding: your own brand is the first piece of work any client ever sees. Facets was selling premium work without quite looking the part.
Objective
Make Facets look like the premium agency it is, with a brandmark that won't age out in two years and a system that holds together everywhere a client might run into it.
Solution
The mark had to feel original without chasing whatever was trending, work at favicon size and at trade show banner size, and carry a whole system behind it. I drew the mark first and put it through real applications before committing, then built the type, color, and layout rules around what it actually needed
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2026
Facets
A timeless brandmark and full identity system for an agency working in cycling, running, and outdoors.
Branding
Logo Design
Overview
A timeless brandmark and full identity system for an agency working in the outdoor and cycling industries.
Position Facets Marketing as a premium agency through a distinctive, timeless brandmark and a full identity system that performs consistently across every client-facing touchpoint, from the website to pitch decks.
Facets Marketing is a marketing and design agency in Western North Carolina, working mostly with outdoor and cycling brands. Here's the thing about agency branding: your own brand is the first piece of work any client ever sees. Facets was selling premium work without quite looking the part.
Objective
Make Facets look like the premium agency it is, with a brandmark that won't age out in two years and a system that holds together everywhere a client might run into it.
Solution
The mark had to feel original without chasing whatever was trending, work at favicon size and at trade show banner size, and carry a whole system behind it. I drew the mark first and put it through real applications before committing, then built the type, color, and layout rules around what it actually needed
More Projects
2026
Facets
A timeless brandmark and full identity system for an agency working in cycling, running, and outdoors.
Branding
Logo Design
Overview
A timeless brandmark and full identity system for an agency working in the outdoor and cycling industries.
Position Facets Marketing as a premium agency through a distinctive, timeless brandmark and a full identity system that performs consistently across every client-facing touchpoint, from the website to pitch decks.
Facets Marketing is a marketing and design agency in Western North Carolina, working mostly with outdoor and cycling brands. Here's the thing about agency branding: your own brand is the first piece of work any client ever sees. Facets was selling premium work without quite looking the part.
Objective
Make Facets look like the premium agency it is, with a brandmark that won't age out in two years and a system that holds together everywhere a client might run into it.
Solution
The mark had to feel original without chasing whatever was trending, work at favicon size and at trade show banner size, and carry a whole system behind it. I drew the mark first and put it through real applications before committing, then built the type, color, and layout rules around what it actually needed
More Projects